Mid-seasons
It is October. A so-called mid-season in many holiday and travel destinations. It is too warm, too rainy or too cold to go through typical destination attractions. At times the seasonal change – for example, lack of snow – makes some activities impossible to be carried out.
Mid-seasons are problematic for travel industry, as the volumes drop but costs are still running. Infrastructure is still there, and people are employed by yearly contracts. What can be done to interest people outside the image of stereotypical season and its activities?
We believe in year-around traveling. It has many benefits. As a traveler, you might find better offers for transportation and accommodation as it is quieter at the destination. Boosting mid-season makes overall traveling more sustainable, as the surroundings and nature in location is not too heavily affected by masses. Also, you might provide a lifeline for many smaller entrepreneurs who offer their services year-around, despite the main seasonality. Most of all, mid-season challenges you to think outside of the box about the program and activities you might want to try.
Even though one of the biggest problems facing mid-season traveling comes from the question what to do at the location, we believe it is the easiest out of them all. If you want to experience local culture independent of the traveling season, just follow the locals and what they do.
Lappish lifestyle is calm and slow-paced year-around. Now, when October is offering its quickly darkening evenings and frosty mornings, the locals enjoy outdoor activities and ease themselves for the upcoming winter season.
Long, crispy-aired hikes in the nature is a stunning experience when Autumn foliage is offering its best colour range. Lunch by the bonfire is as atmospheric and makes the rest of the day feel unrushed, as there is no need to hurry back to the accommodation to cook. When the sky starts to shimmer with stars, a candle-lit cabin with a warming sauna gives you the chance to totally relax and enjoy your traveling company.
Switzerland is in the central of Europe, thus, impossible to imagine it would take any breaks from buzzing. Alpine climate makes the division of main seasons very clear, summer and winter. Between them you might find astounding periods of calmness and cultural marvels.
October is the time of harvest and just ending Alpabzug, a series of festivities in about every small village and town, where cows are walked down from the Alps to the greener valleys. They are decorated with Swiss flags, flowers and huge cow bells, making sure that everyone hears this cheery event happening.
Alpine climate is rough but also very colourful. There might still be excellent, warm and sunny days for long hikes available, and you can do what the locals do, ponder around as our Tuomas likes to put it. What else does a human being need, some daily activity, beautiful views to look at, an excellent dinner by the end of the day and repeat this on the next day?
Don’t make your travel planning too hard, make it as easy as the locals do. You might be surprised how much the mid-seasons have to offer.